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📞 +971 508547081 / +91 9340071709  |  ✉️ prateek.agrawal@retainedge.pro

Retain Edge

CRM & Lifecycle Optimization for D2C Brands


Stop Losing Revenue to Churn. Scale Your Repeat Business for Consistent Growth.

Customer Relationship Marketing (CRM)

Common Questions that bug every leader:
  • How many Push Notifications are too many? How to increase ROI on my WhatsApp spends? How to build personalization? How to increase CTRs?

But, back of the mind, the real question keeping you awake must be:
  • How do I ensure I get the 1st order from customers who installed my app after I spent so many Dollars on Meta/TikTok/Influencers etc.
  • How do I retain those customers & get 2nd, 3rd, 4th...nth order from them.
  • How do I kill the promo pipeline & use CRM as a differentiation tool.

If this is what bugs you, let's connect.

Loyalty Program

Considering new loyalty program as a differentiator, or to retain customers? Think - Does Apple Inc. have one, yet it retains its customers.
But Amazon has a Prime...

Or do you already have a loyalty program?

Either way, a simple data analysis on the following could make your P&L happy:
  • What's really driving differentiation
  • What's really driving your orders

Growth Consulting

Sometimes (most of the times), simple ideas are hidden in plain sight. Some examples that helped me: 
  • Switching time of engagement from 11AM to 6PM pushed conversion by +20%!
  • Changing website/app layout based on customer type, reduced promo cost by 10% & increased revenue by 15%!
  • Optimizing supply chain in specific PIN codes helped boost retention.
  • Personalization helped 2x the CTR.

Evaluating Tech Stack

Is your existing/targeted tech stack good to handle the next big leap? Is it AI compatible?

You must be bugged by 100s of vendors using buzz words. All you need to know is the following:
  • Is it reliable?
  • Will it give me that ROI?
  • Will it integrate with existing systems?
  • Can I create scalable (& cheaper) options using existing tools?

Sign up for a FREE audit to get:

•  Revenue leaks.                        •  Missing lifecycle journeys.                        •  Segmentation gaps.                        •  Quick wins within 30–60 days

Preferred Working Methods

Long Term Retainers
​

Project Based Consulting

Platform Training & Lectures

Some Success Stories!

Grew share of revenue from repeat customers by 200%!

How? - Based on data & segmented customers, I created an RFM Model based on which marketing automation was built. I further helped identify critical issues impacting the customer sentiments & built product + operations strategy to address it, which included things like improving customer support & deploying AI recommendation tools.


Highlights: Won award for BEST CUSTOMER STRATEGY in MENA Region.

Some Success Stories!

Increased year-on-year loyalty subscriptions by 10%!

How? - Using innovative ways, like store level competitions & store staff incentives. The trick was designing the competition that creates a strong pull to ensure the staff participates, while also keeping the cost under control. Staff training also played a critical role.


Highlights: The store staff training & competition bridged communication gap between strategy & store execution team thus helping build a feedback loop.

Some Success Stories!

Loyalty Program was built from scratch & scaled up to 15Mn+ members!

Based on customer research, product-market fit tests & finally a successful go-to-market strategy, "Flipkart Plus" & "SuperCoin" was built from scratch & scaled up to 15Mn+ members in a time span of 2.5 years.

More than 1 billion+ reward points or "SuperCoins" were redeemed during the time period.

Costs were significantly offset by building sponsorship model around it.

Some Success Stories!

Martech tool deployed!

What? - By identifying business requirements across next 6 quarters as well unsaid dashboard + analytics based requirements, a new tool was identified from market & deployed with the help of internal product team. To ensure it is error free, a detailed QA exercise was done.


Highlights: The convenience of data segmentation also helped reduce performance marketing budgets, thus increasing overall ROAS.

Book a Growth Strategy Call

Tell me more about you

  • Your preferred name
  • Add Country Code, ex: +971 50XXXXXXX

Or Connect Straight Away

Phone : +971 508547081  /  +91 9340071709

Email : prateek.agrawal@retainedge.pro

Why am I doing this?

I am a marketing enthusiast since a very young age, about 15 years of age if I remember correctly. My graduate training as an engineer helped me build an analytical mind, become good with mathematics as well as understanding technology, while an MBA helped me learn professionally on how to build businesses.


Since my MBA in 2017, I have worked & built retention & growth engines for e-commerce companies like Flipkart in India, to omni-channel companies like Carrefour in UAE. Because of the strong foundations of tech & long term business viability, the projects I have deployed were sustainable & have only grown bigger over time. Of course, I have the humility to accept that I was mentored by giants & that learning has helped me become bigger & better as a marketer.


Today, those who have a growth mindset & wish to change the world, I seek opportunities to speak with such businesses & the people who lead them. This way, a part of me gets nourished & the business & people whom I work with also grow.


Let's connect for ways to grow each other.

Frequently Asked Questions (FAQs)

My business currently has a very small database. Is it still useful?

Yes, it is important to ensure that even one customer who comes to you, stays with you. Therefore it's always good to evaluate the strategy as well as things like, what customer information & touch point details are we storing, to ensure we can do a better data analysis & ensure long term business sustainability.

Do your services cover CRM & Loyalty Program?

Yes, we provide consultation for loyalty program & CRM, both.

I have questions on customer support, is that covered too?

Customer support is a critical pillar for customer retention & I help with (a) data analysis & (b) identifying core opportunity areas which if taken care of could help improve retention.

Do you support data analysis & user research?

Yes, I provide support for qualitative & quantitative data analysis. This could be for one or all of the following:

1. NPS studies - identifying strengths & weaknesses of the company from a customer's point of view.

2. Identifying potential customer segments to run targeted ads, promotions, etc.

3. To identify segments & use cases for marketing automation.

4. Analyzing customer support data to identify ways of automating customer support.

5. Analyzing CRM contents & identifying ways to increase CTR.

I have small but important problems, like how to increase CTR. Will you help?

No problem is small. I will help you fix it.

How much do you charge for your services?

To summarize:

The charges depend upon the type of project. In case it's a one time consultation, I charge on an hourly basis with options for free/paid follow-ups based on situation.

In case it's a long term project, the charges will be based upon fixed goals & a broad timeline (to ensure a mutual discipline for time).


Please see more detailed answer:

Hourly Consulting: Focused advisory where I answer as many questions as you may like & charges are on hourly basis. Example: If you use 1.5 hours, then you pay for 1.5 hours. You can request a follow up paid/free call based on situation. Ex: If an advice shared didn't work for any reason, we'll review it together on another call, for free.


Long Term Consulting: I stay with you like an agency & charge a monthly retainer.


Project Based Consulting: You define a project (ex: build CRM automation, or identify how to increase CTR) with clear KPIs & mutually agreed timelines. It will then be a single fee for the entire project. No extra charges if scope of work changes a little.


Platform Training & Lectures: In case your team member(s) need to be trained for CRM/loyalty/retention, only certain topics (ex: CRM Analytics) or just need to be trained on how to use your CRM tool, I'll help here. Charges will be one-time to cover all the predefined sessions.

What are the different types of services & associated fees?

Hourly Consulting: Focused advisory where I answer as many questions as you may like & charges are on hourly basis. Example: If you use 1.5 hours, then you pay for 1.5 hours. You can request a follow up paid/free call based on situation. Ex: If an advice shared didn't work for any reason, we'll review it together on another call, for free.


Long Term Consulting: I stay with you like an agency & charge a monthly retainer.


Project Based Consulting: You define a project (ex: build CRM automation, or identify how to increase CTR) with clear KPIs & mutually agreed timelines. It will then be a single fee for the entire project. No extra charges if scope of work changes a little.


Platform Training & Lectures: In case your team member(s) need to be trained for CRM/loyalty/retention/growth charters, only certain topics (ex: CRM Analytics) or just need to be trained on how to use your CRM tool, I'll help here. Charges will be one-time to cover all the predefined sessions.

Can you setup an operational process & train employees?

Yes, I can setup an operational process between your team & the stakeholders, like the creative team, the commercial teams, etc. to ensure things comfortably fall in place for you. I can also train your employees on core fundamentals of CRM including additional aspects like data analysis & campaign analysis. I can use the CRM tool you use which will help in saving a lot of time in getting an additional tool specific training as well thus saving you time & money.